The Goat King tried way too many systems. Tebi paid for itself on day one.

A restaurant built on one family’s history

Rav spent 20 years in software sales before buying the restaurant in 2024, without a business plan set in stone. He wanted to serve food that reflected his Panjabi Sikh heritage rather than a standard curry-house menu. Tables aren’t turned, guests stay as long as they want to, and word of mouth has brought in more than a thousand regulars.

Before: way too many systems

Bookings came in from three places:

• a reservations platform with a monthly fee

• a booking marketplace that also wanted him to run promotions to be seen

• a website widget that lost them bookings

On top of that sat a separate EPOS for orders and payments, plus a card terminal they were still paying for even though they no longer used it. Between them, the booking, reservations, EPOS and card terminal systems cost around £650 to £700 a month, roughly £8,000 a year.

Coming from software sales, Rav expects every system to return four times what it costs. None of the old ones did.

“With Tebi there are no tie-in contracts. I’m not paying for anything I’m not using.”

Photo by Gobinder Jhitta

Why Tebi paid for itself

Tebi came to him through a referral, and moving the menu across from his old EPOS was a copy and paste. Orders and payments already run through Tebi, and bookings are moving across too.

“For a business that’s only been trading as The Goat King for 23 months, we’d used way too many systems.”

Because Tebi’s subscription scales with revenue, the quiet summer months cost him less.

“Tebi started paying for itself from day one. I had an instantaneous saving on the EPOS system.”

“When it goes quiet in summer, my Tebi subscription goes down with it. As a small independent, that’s a really fair deal.”

What’s next for The Goat King

With fewer systems to pay for, more of the business profits can go into the restaurant itself. He would rather put it into the kitchen, and the dining room so that guests get even more out of a long evening at his tables.

Setting up Inventory in Tebi is his next step. Longer term he wants more locations and new products under The Goat King name, and he wants one system that can grow with the business.

“I spent years looking for a system that could grow with what I wanted. I’ve found it with Tebi, and it’s the cornerstone of how this business grows.”

Paying for more systems than you use? See how Tebi pricing works or talk to us.

About The Goat King

The Goat King is a 26-seat restaurant at 27 Warstone Lane in Birmingham’s Jewellery Quarter. British Game, Panjabi Spice: Jhatka goat, venison and wild boar cooked to Rav Ubhi’s family recipes. Book at thegoatking.com/book.